digital

Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

Good guest communication is crucial for hoteliers as it has a significant impact on a hotel’s reputation, guest satisfaction, and ultimately, its revenue

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest