digital

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page. Called Partner Categories, these segments included supplemental material from Experian, Axciom, Oracle Data Cloud, and […]

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% […]

Google recently came out with a new tool to help companies compare their mobile performance against their competitors and measure the impact that decreasing mobile page load times can have […]

TripAdvisor launched in 2000 and has since grown to become the world’s most used travel website. The company’s original business plan was to drive leads to hotel websites. Today, TripAdvisor […]

Let’s break down a quick scenario. You are a hotel owner and you just spent a lot of money to create a well designed independent website. You have invested a […]

As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy […]

Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a […]

According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and […]

As owners and asset managers struggle to offset the rising costs of debt service, brand fees, energy, staff and insurances, marketing costs have also come under intense scrutiny. For many […]

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers. Previously, the company has relied on copywriters to […]