digital

The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA (online travel aggregators) and price comparison […]

A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]

Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital marketers. NB: This is an article […]

The last few years have seen a steady rise in the impact of rate-parity and onward distribution issues on hotelier’s bottom line. GMs and revenue managers are scrambling to find […]

A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]

Recently, Google has implemented some important changes to its review product that hoteliers, lodging operators and hospitality business should be aware of. NB: This is an article from ReviewPro Priorities […]

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools […]

A marketing funnel is the journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. NB: This is an article from Staah Traditionally a marketing […]

The linchpin of successful hotel marketing is a detailed, accurate understanding of your hotel’s typical guest. As strategic bedrock, these hotel guest personas provide a framework for decisions on marketing […]

Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a day or two, you notice […]