digital
Millennials Don’t Join Loyalty Programs But Are Great Social Advocates
Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]
Tips and Tricks to Attract International Guests to Your Property
According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel […]
Smart Hotel Marketers Are Going “Old School”
It’s graduation time. And as we sit on uncomfortable auditorium chairs watching our kids, nephews, nieces or grandkids beaming with eagerness for the road ahead… we can’t help think back […]
Social Media Marketing for Hotels: 9 Easy Ways to Engage Your Guests
Every social media platform has the ability to unlock the booking potential of your hotel, with the right engagement strategy. NB: This is an article from Siteminder Some may perform […]
What Marketers Need to Share with Revenue Managers
When marketing and revenue management work in unison, there are natural synergies. NB: This is an article from Rainmaker Revenue management knows where holes in demand are, and marketing knows […]
Top 5 Things Need to Know in Hotel Digital Marketing (June)
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets […]
Why Revenue Management And Marketing Must Align
Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. NB: This is an article from NetAffinity However, what is less known is that to […]
Why Your Hotel Needs Social Media Listening
Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need […]
How do Instagram’s New Features Compare to Facebook for Hotels?
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]
Content Marketing For Hotels And Why You Can’t Ignore It
What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, […]
