digital

6 Ways To Leverage Your Hotel’s Instagram Account

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

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8 Big Google SEO Updates & Changes You Need to Know

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]

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5 Creative Ways To Boost Your Restaurant’s Yelp Reputation

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

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B&B Management Basics: Facebook Marketing Explained

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. NB: This is an article […]

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Resort Marketing: 10 Ways To Dominate the Comp Set

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in “clusters” in a destination, too, […]

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10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

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Remarketing: How It Works and Why Hotels Should Do It

Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is […]

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Why Persistence Is Key When It Comes To B&B Marketing

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. NB: This is an […]

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Latest Facebook & Instagram Updates Hotels Can’t Afford to Miss

The past two weeks have been particularly busy in the social media world, and this week’s newsletter can prove it. Ready to find out about the latest updates and how […]

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Top 3 SEO Tips to Make Your Hotel Website Ready for 2019

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching […]

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