digital

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. NB: This is […]

The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]

Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now. NB: This is an article from […]

Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]

Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. NB: This […]

The importance of your hotel’s Instagram page is growing in lockstep with the popularity of the social media platform. Rest assured, it is not just for millennials… Not only does […]

As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. NB: This is an article from hebs digital From […]

After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]

Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]