digital

it may not be possible to determine the exact ROI on the time and money spent towards your hotel’s social media marketing, the numerous benefits of an active presence outweigh any cost.

Everyday WhatsApp grows its 1.5 billion monthly users mark. That’s a lot of customers – potential and current – to hone and grow. But, how do you covert this opportunity […]

Are you ready to take your website to the next level but don’t have a strategy? Hold off on the PPC campaigns! Let’s focus on what really matters.

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

Having a blog, although it may seem like a chore, provides a stream of genuinely useful content for your guests, and can also attract new guests to your hotel!

We often refer to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day.

Should you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy? The answer is: you should be building out both.

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. NB: This is an article from Screenpilot […]

Social media can be intimidating. Between constant updates and trending something or others, it’s a lot to handle. But, when used correctly, platforms like Facebook can be an incredibly effective tool.

In the following post, we’ll explain 5 psychological triggers that you can use to influence your customers decision-making, forge deeper relationships, and drive more direct bookings.