digital
Hospitality Social Media News (April Edition)
A lot has happened in the past two weeks in the social media marketing world, and as hotels and resorts tackle the Spring Break rush and prepare for the upcoming […]
These 6 Analytics Anomalies Give Hotels Stress
We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are […]
How to Increase Your Hotel Bar Revenue through Community and Marketing
First, a joke: A sandwich walks into a bar. The bartender says, “Sorry, we don’t serve food here.” Ba dum tss. NB: This is an article from Blue Magnet Corny […]
Is Your Hotel Website Built to Deliver Results
You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s […]
Facebook and Instagram Advertising for Travel: Key Trends Revealed
Social media advertising represents the largest portion of digital ad spend for travel marketers in 2018 at 30 percent—and that number will continue to grow. As Facebook and Instagram continue […]
Top 5 Things Need to Know in Hotel Digital Marketing (March)
This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. NB: This is an […]
How to Connect with Generation Z
Generation Z has rolled into a cyber town. It’s time to shift your marketing gears to reach and woo this new segment of progressive and forward thinkers. But how?
Six Ways To Generate Killer Ideas for Your Hotel Blog
That new post for your hotel blog needs writing in the next twenty-four hours, but the ideas or words just won’t come. NB: This is an article from Travel Tripper […]
Paid to Post: A Hotelier’s Guide to Influencer Marketing
Influencer Marketing. It’s likely a term you’ve heard thrown around in the last year or two, and perhaps is something you’ve considered doing yourself. NB: This is an article from […]
Four Steps Towards a 2019 Ready Hotel Website
Today, the internet offers more travel information than ever before. But it also makes the research, planning and purchase steps of the guest journey more complex. NB: This is an […]