digital

The Impact of Messaging Apps on APAC Travel

The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China […]

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Hotel CRM Platforms Will Become Extinct if They Don’t Evolve

The success of any hotel hinges on its ability to curate memorable guest experiences and lasting customer satisfaction. Of course, this mission rests heavily on a hotelier’s shoulders when we […]

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Tips for Optimizing Hotel Landing Page Content

Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue […]

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A Look at SEO Trends for Hotels in 2019

SEO is constantly changing. Hotels looking to harness the power of organic traffic must keep on top of the steady stream of search engine trends and updates. NB: This is […]

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The Most Important Metric in Hotel Marketing: What’s Your OMTM?

As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]

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9 Social Media Trends to Watch in 2019

When it comes to social media, the year ahead should be quite an interesting one for marketers. NB: This is an article from MDG Advertising On one hand, social media […]

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The Official Gift Guide for Hotel Marketers

Listen up, hotel owners and asset managers. Want to sleigh the holidays this year for your hotel marketing team? No holiday is complete without our annual Official Gift Guide for […]

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6 Latest Social Media Changes Affecting Hotels and Resorts

The holidays are here, and there are few busier seasons for those of us in the hospitality industry. NB: This is an article from Lodging Interactive We know you’re busy, […]

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9 Resolutions Marketers Should Make for 2019

As we head into the new year it’s time to make some resolutions. NB: This is an article from MDG Advertising On top of personal commitments — does eating healthier, […]

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5 Ways To Use Guest Reviews In Your Hotel’s Content

Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from […]

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