digital

With 2018 weeks behind us, it is amazing to think about all the changes we have seen in the search world from big players like Google and Bing over the […]

These days, hotel marketers are inundated with requests for complimentary accommodations, meals and more from self-dubbed social media “influencers,” promising to expose properties to the influencer’s “network of followers.” NB: […]

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated […]

In today’s competitive hospitality industry, as a hotelier, it’s essential for you to get more traffic from Google as part of a strategy to attract direct bookings. NB: This is […]

Email is amazing. While it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. NB: […]

With the onset of 2019, we’ve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across […]

We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of […]

Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]

Over the past few years, social media platforms have multiplied and their reach has grown tremendously. Nowadays, if you’re running a business and you’re not on social media, there better […]

Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their marketing efforts with a themed campaign, geared at those looking to impress their […]