digital
A/B vs Variant: What’s Best for Testing Hotel Website Messaging?
One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease […]
8 Questions to Ask Yourself Before Publishing to Social Media
Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? NB: This is an article by Pipeline […]
Why Backlinks Are Important for Hotel SEO
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. NB: This is an article from […]
Top 5 Things Need to Know in Hotel Digital Marketing (February)
This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. […]
Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?
The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]
How to Drive Revenue Through Targeted Facebook Ad Campaigns
Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a […]
Ten Criteria for Driving Revenue with Pop-Ups
We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]
Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings
The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA (online travel aggregators) and price comparison […]
How to Diagnose Traffic Drops on Your Hotel Website – Pt.1
A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]
Social Media Trends Impacting Your Hotel In 2019
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital marketers. NB: This is an article […]
