digital

If users start removing off Facebook activity, it will impact the ability to retarget to them accurately. You won’t be able to reach all guests who visit a landing page or abandon a reservation

Looking at the competition is important and a great way to stay in the know on marketing trends. Scoping out competitors is fun, easy, and necessary to enhance your own marketing strategy.

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.

If you dig into your personas and use them to fuel all parts of your digital strategy, you’ll find deeper connections with your guests, and will end up getting far more bookings.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

Your boutique hotel marketing plan should be a constantly evolving piece of your marketing mix. Keep your audience, seasonality, and goals in mind to get the most out of your plan.

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.