digital

Social media advertising represents the largest portion of digital ad spend for travel marketers in 2018 at 30 percent—and that number will continue to grow. As Facebook and Instagram continue […]

This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. NB: This is an […]

Generation Z has rolled into a cyber town. It’s time to shift your marketing gears to reach and woo this new segment of progressive and forward thinkers. But how?

That new post for your hotel blog needs writing in the next twenty-four hours, but the ideas or words just won’t come. NB: This is an article from Travel Tripper […]

Influencer Marketing. It’s likely a term you’ve heard thrown around in the last year or two, and perhaps is something you’ve considered doing yourself. NB: This is an article from […]

Today, the internet offers more travel information than ever before. But it also makes the research, planning and purchase steps of the guest journey more complex. NB: This is an […]

We’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly […]

Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB: […]

When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right? […]

The “Old” Sales Funnel NB: This is an article from Cogwheel Marketing In every sales and marketing class, since the beginning of time, they show you a diagram of a […]