digital

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, […]

One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape […]

Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. NB: This is an article from […]

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

For modern-day consumers, the decision to book a hotel online comes down to two equally important factors: how desirable a hotel is from a value and quality standpoint and how […]

A lot has happened in the past two weeks in the social media marketing world, and as hotels and resorts tackle the Spring Break rush and prepare for the upcoming […]

We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are […]

First, a joke: A sandwich walks into a bar. The bartender says, “Sorry, we don’t serve food here.” Ba dum tss. NB: This is an article from Blue Magnet Corny […]

You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s […]

Social media advertising represents the largest portion of digital ad spend for travel marketers in 2018 at 30 percent—and that number will continue to grow. As Facebook and Instagram continue […]