digital

3 Steps for Successful 2019 On-Page SEO for Hotel Websites

To be successful in search engine results your job with SEO is never done. You must continue to update your site, expand your reach and grow your reputation as a unique, valuable brand.

Read more

Top 5 eMail Marketing Best Practices for Hoteliers

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

Read more

Five Advanced Metasearch Strategies for Improving Campaign Performance

While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..

Read more

Bad Habits: 5 Things Hotel Marketers Should Stop Right Now

Hotel marketing departments that don’t communicate, share resources or vital updates. The result? Marketers left in the dark about upcoming periods of weakness. Sales Managers with no leads.

Read more

6 Tips for Using Google My Business to Increase Traffic and Revenue

As a property with a website, Google should be your friend. There are plenty of tweaks that can help you get more visitors to your page – and Google My Business is just one of these.

Read more

The Dummies Guide to Facebook Native Ads for Hotels

Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the Facebook feed. The key to native advertising is that it is non-disruptive.

Read more

PPC For 2020: Plan To Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. NB: This is an article from Screen Pilot Business owners generally want to be confident that […]

Read more

Data Driven Content: The Metrics That Matter

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

Read more

PPC For Hotels: How to Counter OTAs

For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to your hotel’s site. […]

Read more

5 Effective Steps to Market Your Hotel Using Social Media Influencers

We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]

Read more