digital

Pay-per-click (PPC) advertising and search engine optimization (SEO) are often siloed among marketing teams, completely separated from one another.

Localisation works because it increases the customer-centredness of your marketing, which is something that you must do to survive and thrive in the highly competitive hospitality industry.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.

Here are 8 conversion-driven website components that could help you boost online reservations and profits for your business in the year ahead:

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.

While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.

If you want to take the guesswork out of hotel marketing, consider running pay-per-click campaigns for your property. Targeted, cost-effective and exceedingly measurable.

There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.

Your hotel is constantly evolving and never stands still; your website needs to reflect this too. You don’t need experienced UX designers or substantial resources – just test, iterate and improve.