digital

When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]

It’s easy for hospitality marketers to take Facebook for granted. NB: This is an article from MDG Advertising The platform has been around for so long—more than 15 years now—and […]

Instagram is not only popular among the millennial, but is also a go-to platform for influencers, travelers, bloggers, online bookers, backpackers, social media lovers, et al., and thus being active on this channel can be hugely advantageous. NB: […]

Thanksgiving kicks off the busiest travel season for Americans. With all of the retail brands vying for the attention of shoppers, it can be incredibly hard to break through the […]

No matter your industry, email marketing is a powerful strategy that can deliver super high ROI. Some experts estimate that you can earn $38 in new business for every $1 spent on […]

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. NB: This is an article from Screenpilot What has been consistently important in […]

When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]