digital

Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help gain more visibility and connect with potential, current, and past guests

When it comes to digital marketing vs digital sales, lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the two are one and the same and use terms interchangeably

Combined with a rate strategy, seasonal landing pages will have a number of benefits. To make sure your landing pages are visible, here are some SEO golden rules when it comes to seasonal pages

The potential power of a Google My Business listing is undeniable. While the tool is free, it does take an investment of time to optimize GMB’s features. It is, however, certainly a worthwhile pursuit

Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years and searches for “solo travel” were up nearly 600%

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

I know I was just on my high horse about hotel web design and website visuals in general, but that is for a reason. Design is only a sliver of what makes your website successful.

Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description

Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone