digital

Incorporate NPS into your hotel guest satisfaction strategy to get a real indicator that is simple and effective. It is for this reason that the biggest companies adopt it (Apple, Google, Amazon, etc.)

From a practical standpoint, the elimination of 3rd party cookies creates challenges for targeting, tracking, and reporting in online advertising as we work today

Why do I require a Google Maps API key? And how do I get one? Both are great questions! You’ll need an API key if you want to have a Google Map on your website where the IFrame is not enough

Facebook has seriously awesome targeting parameters to get your hotel in front of potential customers that align with a business’ target market and need periods

Drip email campaigns are popular because they drive continued engagement with a segment of customers and don’t need lots of work beyond defining goals, crafting the emails and sequencing

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

No matter what angle you look at it, one of the most significant factors in modern hotel marketing is establishing and increasing a company’s online presence. Hotels can make the most of this through:

There was no shortage of changes and announcements throughout the digital marketing industry over the past month and we are here to ensure you don’t miss the biggest ones

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales