digital

With Property Promotion Ads, Google continues to build an advertising system that combines several products: the aforementioned Ads, Hotel Ads and PPA

Reputation management can become overwhelming in a hurry. You’ll need to have a presence anywhere you appear online, from Google My Business to Facebook

In the Amazon era, consumers expect to be served relevant content or offers based on what they’re looking for. Poorly managed content makes it impossible

Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

With hotels choosing to cease marketing when their doors closed, social media is a cost-effective way for hotels to re-establish their marketing funnel

Data couldn’t be more important in current climate given many properties will be starting with limited budgets, you’ll need campaigns to provide real value

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build interest

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case