digital

This advice isn’t limited to dealing with social media during this crisis, you should always place the concerns of your customers at the forefront of your mind whenever posting on social media.

The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.

Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”

Even if your property is one of the hotels that has had to shut their doors for a couple of weeks or a month, get ready to start pushing out messaging for late spring and summer travel.

While normal marketing activities are been curtailed, there are plenty of actions hotels can take to prepare for recovery and ensure they get a strong headstart when demand starts to improve

As more European countries close borders, it is wise for hotels and OTAs to conserve all possible budget until the situation stabilizes, while finding the most promising areas for opportunity

By having a clear cancellation policy, you can give confidence to potential guests and increase your bookings. You may need to change your cancellation policies for the time being to ease concerns

The ability to connect with guests globally is only available through social media platforms. There are many reasons why, now more than ever, hotels must focus on maximizing social media reputation

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

The property portfolio, traveler location, as well as the season, are all important factors in deciding when and where to spend your marketing money