digital

While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations

As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand

With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers

Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. NB: This […]

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

Falling organic traffic to your website does not mean SEO is redundant. On the contrary it is more important now than ever to focus on organic search

In this article we outline the top 7 hotel digital marketing updates that happened this May and look at how they might impact your business.

It’s not just what channels you’re on and which people you’re reaching, it’s important to think about the marketing message you use to inspire confidence

It provides insight into planning and forecasting from a revenue management perspective, the foreseeable behaviour of different markets and resulting action

Mobile usage continues to dominate in the hotel industry, so make sure your site has a mobile option that is fast and provides right customer experience