digital

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

Traditional revenue based metrics like ROAS will likely be lower than normal, so marketing managers may want to look to upper or mid-funnel metrics

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance

This data can also be used to reach previous and new guests and grow your customer base through remarketing lists for search ads (RLSA)

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together