digital

Overnight travel came to a sudden halt. This unexpected challenge forced hotels to rethink how they communicate with consumers going forward

As a small business owner, you need to know the type of customer you want to reach before you develop your marketing strategy and the first step is to define […]

As a result of the slow rise in travel demand, many destinations have restarted their marketing efforts to help hoteliers and businesses get back on track

Marketing campaigns must show booking direct is the best choice. Keeping your revenue and building guest lists leads to stronger, more profitable business

Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program

We’ve recapped what’s new for digital and have provided tried and trusted tactics that will drive the most booked revenue in August

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

This phased approach is simply a recommendation. It’s important any hotel evaluates their current standings and plans out their future marketing efforts

If email marketing has upped its game, so should you. It’s no longer good enough to send a blanket mail to your entire database with no consideration

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling