digital

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

The most effective social media pages are not broadcasting their own propaganda, they leverage the members of the community to create the content

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for

Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention

Listing a hotel on Google My Business is easier than baking a cake. Here’s a step-by-step guide on how you can register your hotel on Google

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low