digital

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel

Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Pushing your marketing dollars toward prospecting over retargeting will help to serve your ads to the most qualified audiences, not waste it

If debating whether to use Facebook ads or boosted posts, you should look at your goals. Do you want to boost page likes, comments, shares?

The sense of wonder you feel as you sit in the middle seat is a byproduct of nearly a century of branding from the airline & travel industry

As holiday season approaches, it’s important to keep across the evolving digital landscape to keep your digital strategy ahead of the curve

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler