digital

If you had large campaigns focused abroad, you should re-assign your spend to the domestic market. It’s essential to update your digital marketing tactics

So, are you making the best out of Google My Business listing? If no, what is holding you back? Let us look at what you can do with Google My Business

In addition to sharing your own content, you can also take the opportunity to share curated articles and resources on your Facebook page

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

If you are struggling to find marketing solutions in lockdown, don’t be afraid to slow down, get back to basics and build online strategies from ground up

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

An integrated digital marketing strategy means having the right mix of channels and tactics for your business whilst not discounting any of them outright

No matter where your hotel is in the reopening recovery journey, this checklist can be customized to fit your current and future needs

Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed

Retargeting is marketing to those who have interacted with us, meaning they’ve already visited our website or interacted on our Facebook or Instagram page