digital

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

In this article, you’ll learn to easily create a successful Black Friday campaign based on the knowledge our team has gained over the years

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard

Traditional billboard advertising offers a great lesson in local marketing that hotel marketers should remember. Why put a billboard up?

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions