digital

Programmatic advertising is one of the most effective ways to reach your traveler at the right time with the right message

Before you start optimising your deals, they need a solid foundation. Your upsell deal needs a bit of something for every type of guest

It’s going to be a different Black Friday, but it can still be a good one for hotels and the people looking for an offer or buying gifts

These are just a few tips and tricks to get the ball rolling for your hotel in the holiday season and ensure that your initiatives have maximum outreach

With Cyber Monday around the corner, it’s key to watch the evolving digital landscape to elevate your digital strategy and maximize revenue

Digital channels are one of the only ways your wider audience can stay connected to your brand. It could be incredibly costly to let that slip off the radar

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give