digital

Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

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Hotel Market Analysis: 8 Ways Hotels Should Combat the Crisis

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

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Uncovering the Formula to Social Media Success: Melia Hotels

Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication

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Refining and Refreshing Your SEO Strategy For Changing Behaviours

If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs

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Top 5 Things You Need to Know Now in Hotel Digital Marketing: August

As hoteliers prepare their Q4 digital strategy, it’s important to keep a pulse on the evolving digital landscape to have a performance impact

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How Hotels Can Keep Consumers Engaged While Planning for Recovery

Overnight travel came to a sudden halt. This unexpected challenge forced hotels to rethink how they communicate with consumers going forward

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How to Define Your Target Market

As a small business owner, you need to know the type of customer you want to reach before you develop your marketing strategy and the first step is to define […]

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How Hotels and Resorts are Stepping up Marketing as Travel Rebounds

As a result of the slow rise in travel demand, many destinations have restarted their marketing efforts to help hoteliers and businesses get back on track

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Marketing Directly to Your Guests

Marketing campaigns must show booking direct is the best choice. Keeping your revenue and building guest lists leads to stronger, more profitable business

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Your Top 6 Hotel Digital Marketing Updates from July 2020

Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program

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