demand

As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

Periods of high demand can strain resources, impact guest satisfaction, and complicate revenue and maintenance management

While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue