data
Technology helps you understand your customers, not just acquire them
For most people, gone are the days when you popped into your local travel agent on the high street to book a romantic honeymoon to Venice or a family holiday […]
Solving Hotels Data Management Problem in 3 Steps
For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer database can be […]
Surfing Intent Data: Read Audiences’ Minds!!
What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]
Create loyalty in travel by tracking the competition
If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]
Change Is Everywhere: Are Hotels Managing It?
Hotels encounter change every single day, experiencing changes in guests, rates, menus, events and staff. At an even higher level, hotels experience changes in management, brands, job responsibilities, revenue strategy […]
Predictive analytics is the future of hotel Revenue Strategy
In case you haven’t noticed, the hotel industry has changed significantly in the past decade, and in many ways revenue management is leading these changes. Specifically, at most hotel companies […]
Getting to the bottom of “big data” buzzword will help airlines fly higher
‘Big Data’ was a buzzword of choice at the CAPA Asia Aviation Summit in Singapore recently. A panel, moderated by Stephen Pearse (managing director of CAPA – Centre for Aviation), explored what […]
Using online information to define and refine your hotel competitive edge
The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going […]
Amadeus calls for common data standards in Hotel Industry
The hotel industry is fragmented, and so are the standards it uses to categorize its data. The industry would be better able to communicate with each other if its systems […]
Into a brave new world for Online Travel Agents and beyond
The pace of technical change in online travel is about to speed up and take many players by surprise, according to one of travel’s largest global technology suppliers, Amadeus. Driven […]