data

The hotel industry is fragmented, and so are the standards it uses to categorize its data. The industry would be better able to communicate with each other if its systems […]

The pace of technical change in online travel is about to speed up and take many players by surprise, according to one of travel’s largest global technology suppliers, Amadeus. Driven […]

Airlines are increasingly finding creative, new ways to upsell at just the right time and are taking a closer look at a range of different factors. Earlier this year, jetBlue […]

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for […]

It may be a relatively new field with a worrying shortage of professionals but at Accor Hotels, data science is already being effectively used. What is data science? According to […]

A competitive set might be the most important tool hotel operators have at their disposal, that shows where your hotel stand against your competition on a daily/weekly and monthly basis. […]

NB: This is an article from NetAffinity How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary “best practice” revenue management techniques and intelligence […]

Travel has become a commodity in many markets, making price the only differentiator but big data can help to differentiate offers, writes Andrew Hennigan In many cases travel has become […]

There are common pitfalls in how big data analytics can be applied to travel. In many industries often the use of big data analytics can be misapplied and the same […]

NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]