data
Loyalty, analytics & digital are driving forces in an Asian luxury alliance
By doubling their footprint, Taj Hotels and Shangri-La are hoping to secure a foothold in the world’s fastest growing travel markets The Asian luxury travel segment is growing rapidly, and […]
Travel data can supercharge the integration of loyalty with the everyday
In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]
Why Measuring Guest Feedback is Essential for Hotel Groups
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need […]
How Expedia, Hopper and Skyscanner Use Big Data
In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]
No More Spaghetti: Where Hotel Technology Must Go in 2017
A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos […]
The beautiful evolution of hotel room pricing over the last 15 years
What’s an online travel agent, please? Let’s be honest. We in hospitality all played our part in creating and growing them: the online travel agencies such as Expedia, Booking.com, Orbitz, […]
It’s Not Just About Big Data, Leverage Small Data, Too
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence […]
2017 Hospitality Predictions: Emerging Trends in Data Accessibility
Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to […]
5 Simple Ways Hotels Can Use Data To Increase Revenue
In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty […]
The Link Between Loyal Customers, RGI and Market Share
Revenue Generated Index is the key performance measure used by hotel companies to track changes in market share relative to competitors. But equally important is to understand the key drivers […]
