data

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]

At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]

At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]

Companies with data-driven business cultures are more productive and profitable than their competition. Hotel organizations, specifically, use data-driven approaches to increase profits amidst market complexity and volatility. One component supporting […]

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

The guest booking journey can often be a long one, with a nonlinear approach taken by most travellers. However, in part one of our guest booking journey series, we discovered […]

Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]

Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]

We know that hospitality customers are more demanding than ever before.  There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. NB: […]

It seems like no matter where we turn our attention, the terms “big data” and “analytics” are everywhere, hitting the headlines and popping up in conversation. But, they’re not just […]