data

With all the talk of Big Data, we are only at the most embryonic stage of establishing the interconnected hotel. In the typical hotel company, department heads still act as […]

Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and […]

As many hotels put their 2019 revenue budgets to bed, they are turning to compensation plans for their key revenue staff. Obviously, the budget numbers comprise most of the compensation […]

Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past […]

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

The world is on a mission to go green and the hotel industry is joining the movement. Starting with removing plastic straws from their properties, major hotel chains including Hilton, […]

Did you know that for 25% of travelers it takes just one bad experience to swear off a hotel brand and find an alternative? Guests have high expectations – and […]

As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel’s optimal business mix (OBM). […]

It wasn’t long ago that all the information hotels had on a guest could fit on a single registration card. In the late 1980s, the introduction of the property management […]