data

keyhole in a blackboard with data algorithms written on the board showing shift in revenue management paradigm

Revenue Management 4.0 – Embrace the Citizen Data Scientist

In 2018 we saw a lot of “revenue management” Software coming into the market. NB: This is an article from Fabian Bartnick, VP Asia Pacific and International Business for LodgIQ […]

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The Most Important Metric in Hotel Marketing: What’s Your OMTM?

As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]

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Revenue Management Resolutions: Data, Channel and Room Type Management

Budgets are complete, approved, and put to bed. Starting 2019 off right can set your full year up to success. NB: This is an article from Rainmaker Can you track […]

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Why Personalisation Can Deliver 6% More Revenue for Your Hotel

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

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Unleashing Data to Drive Groups and Events Business Forward

Companies leading the pack globally for revenue growth are creating customer experiences based on data-driven insight. Research shows us that organisations that leverage customer behavioural insights outperform peers by 85 […]

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Why and How You Should Apply the Netflix Model to Your Hotel

It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and […]

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Never Miss a Booking with Real-Time Management

As the number of people traveling continues to increases every year, hoteliers are constantly competing to win their bookings. NB: This is an article from Sojern According to the latest […]

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5 Ways Casino Hotels Transform Big Data into Big Revenues

Two decades ago, only two states had legal gambling in the United States. Today, those statistics have flipped. Now, it’s only Hawaii and Utah that have bans on all forms […]

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Get to Know Your Guests Better With Guest Preferences

In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. NB: This is an article from Revinate While this […]

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Turning Data Into Profit: How Hotel GMs Can Apply Insights

For the third year in a row, Forbes[1] reported “Data Scientist” as the best job in America. The job pays well (median base salary of $110,000), and qualified data scientists […]

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