data

Know Your Guest: Discover Your Hotel’s Revenue Opportunity

Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? NB: This is an […]

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keyhole in a blackboard with data algorithms written on the board showing shift in revenue management paradigm

What is the Best Revenue Metric? Is ADR and RevPar Enough?

As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]

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Hotel Data: Seasonality vs. Moving Average

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]

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How to Use Hotel WiFi to Boost Revenue and Increase Guest Loyalty.

Hotel WiFi isn’t only great for guests. For every hotel, WiFi increases revenue opportunities, as well as ways to boost CRM efforts with data-rich guest insight

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How to Take the Guesswork Out of Competitive Intelligence

What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements

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3 Lessons Learned from Looking at Aggregate Hotel Rate Data

To access even more actionable rate data, many hotels are turning to rate intelligence platforms, which allow revenue managers to monitor and respond to more granular competitor data in real-time

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5 hot air balloons with one rising higher than the other reflecting a hotel not relying on compsets for its pricing

Daily Market Share Data Takes Revenue Management Strategy to New Level

Revenue professionals should be using a market share report broken down into daily data. It is the way to set RevPARs each day in relation to competitors and recognize impact of strategic decisions.

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Is Today’s Hotel Industry Built on Data Driven Personalization?

More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.

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A New Position is Born: The Data Manager

I expect that in 10 years from now, each hotel has a data manager and the position will be as important for the success of a hotel like the revenue manager position is today.

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Using BI to Create a More Profitable 2020

Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]

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