data

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

As some European countries begin to ease their lockdown restrictions, we are seeing slight upticks in domestic and even regional travel intent.

At the start of the crisis there were calls for hotels not to follow the pricing recommendations suggested by the RMS for fear it would lead to a race to the bottom

When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July

This week’s trends include Asia Pacific specifics, signs of positive momentum in domestic travel, which specific future months we can expect an uptick and what is happening in Australia