data

Europe saw its lowest hotel occupancy level during the first weeks of March. During August, Europe posted an occupancy level as high as 44.7%

By focusing on demand forecasting, we can establish price customisation strategies, working from a Customer-Centric Revenue Management view

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

Future demand pattern for September to December 2020 shows consumers are taking short-term decisions about travel and not planning in advance

The trend we are currently seeing for Labor Day reflect a positive pattern of improved booking demand compared to the earlier summer holidays

Central and South America had their lowest points in May, likely playing a role in the delayed growth in travel searches and bookings

No matter what stage a hotel is at in this crisis lifecycle, deep hotel benchmarking will provide foresight to fight off financial damage