data

A brief look into travel behaviour over the last 60 days shows a shift towards short lead times, trips of up to a week, and within 500 miles

Future flight search data helps hotels increase visibility to travelers already planning a trip to their destination and earn more bookings

Those who weigh pre-booking and upper-funnel data more than historical data will be stronger as they combine revenue and marketing strategies

Dwindling profit appears to be a function of unrelenting expenses, as revenue, however small, continues to show month-to-month improvement

Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

In Australia, domestic travel is dependent on state led rules but now allowing travellers from New Zealand these trends are bound to change