data

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

To collect and analyze all this data, a BI tool is key. It would be impossible for any revenue team to handle this volume of data manually and in real time

We explore the relationship between technology and driving revenue for hotels by looking at things you can start doing now to get ahead

We are joined by Apo Demirtas, Founder and CEO of Intelligent Hospitality who talks about his background and how Intelligent Hospitality and HotelIQ came to be.

There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions