data

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

April 2020 was not for the faint of heart and will live in infamy for the hotel industry, which saw the bulk of its key performance indicators sink

Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages