data

Optimistic Movements in Hotel Demand and New Covid-19 Rates

We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region

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Hotel Competitive Set Reassessment for a Stronger Recovery

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

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lybra image showing travel flight searches to europe

The European Travel Market is Finally Open for Business

This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

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Guests and Performance Trickle Back A Year After Hotel Industry Collapse

April 2020 was not for the faint of heart and will live in infamy for the hotel industry, which saw the bulk of its key performance indicators sink

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Hotels Slowly Recouping Business, When Will Corporate Guests Return?

Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience

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US Hotel Demand, Occupancy, ADR and RevPAR Hit Near Pandemic High

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages

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A Customer Centric Approach to Marketing in a Privacy First World

Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales

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compass showing direction to a hotel to improve direct bookings and how benchmarking can help

A Benchmarking Journey to Grow your Direct Bookings

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

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Window of Opportunity: Analyzing Shifts in Booking Trends

Booking windows will continue to evolve as vaccine rollout continues and travel begins again, this is a view on the ever-changing hotel booking landscape

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Improve 7 Bad Habits to Become a Successful Hotel Revenue Manager

a Revenue manager should not only prepare accurately the strategy, but also be open and flexible, constantly measure the results, and work with technology

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