data

How 2021 Travel is Shaping Up and a 2020 Look Back

By layering data pieces, we see a better picture of travel behavior. We share some of the changes we saw in 2020 and some trends we’re seeing as 2021 starts

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Travel Impact COVID-19 Insights: Middle East and Africa (February)

Inbound travel intent to MEA has been negatively impacted, however this is not unusual when looking at global travel behaviour with changing restrictions

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Google Travel Insights – A Closer Look at Travel Demand & Trends

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

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A Look at Your New Revenue Strategy in 2021

With light at the end of the tunnel, it’s time to look forward, plan your revenue recovery strategy, and consider how to be successful in new normal

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european tourism influenced by vaccine

The Role of the Vaccine in the Recovery of Tourism

To answer these questions, we need to look specifically at those destinations where vaccine development is expected to have a direct reflection on tourism

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COVID-19: Insights on Travel Impact, Europe (February)

We have explored which months European travellers are intending to travel, as well as trip duration. There has been a significant shift towards longer trips

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Travel Appetite is Returning but Pick Up Remains Low

Some parts of APAC are seeing new bookings rise, similarly in the Americas where pick up is increasing as travelers think ahead to travel plans

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Hotel Shift in Strategy Required: 7 Trends to Consider

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

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COVID-19 Summary: 5 Key Points on Asia Pacific Hotel Performance

When using hotel total-room-inventory (TRI) methodology, Mainland China RevPAR was just 10% behind its 2019 RevPAR levels. Well ahead of other key regions

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Measuring Hotel Marketing Success: Where SEO Performance Meets STR

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

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