data

heart made up of data showing the importance of future facing demand data to maximize revenue

Data is Like Gold For Hotel Marketers But Only If It’s Clean Data

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

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The Role of Travel Announcements On Travel Recovery

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region

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Lybra Destinations Search Data Trentino

Drop in Searches For Destinations in Trentino, Decisive For Low Season

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

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The Key Q2 Trends for North American Travelers

So, what was happening in the U.S. and Canada in the second quarter of the year, and how do these trends compare to the global travelers story?

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Europe’s Air Travel Fails to Reach 40% of 2019 But Better Than 2020

Countries which fared worst were those relying more on long haul tourism and those which imposed most onerous and volatile travel restrictions such as UK

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pins in map of europe showing impact of direct channel travel search in dach region

DACH Hotel Direct Channel Trends in 2021

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

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Business Travel Continues Moving Forward But Variants Impact Recovery

Two recent surveys highlight that whilst the business travel industry continues to report returning optimism, the rise of variants is a cause for concern

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How Travel Brands Can Move Forward as Third-Party Cookies are Phased Out

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

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China’s Uneven Travel Recovery: Long Road to International Travel

There is a silver lining to continued barriers to China’s outbound travel, the domestic market is witnessing an upswing in travelers looking to explore

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image of lybra travel flight search in europe

European Travel Unstable Due to Delta – Some Thriving & Others Collapsing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

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