data
Break The ‘Silo Mentality’ With a Successful Commercial Strategy
Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos
Commerce Strategies More Holistic: Top Hotel Booking Revenue Makers
A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue
Canada Hotel RevPAR 54% Recovered in 2021
Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable

Will Spain’s Hopes for Strong Tourist Demand for 2022 Prove Possible?
The fact there is such strong disparity between short-term and medium to long-term travel indicates there is still little traveller confidence in the future
Strategies & Tactics to Expand Your Upper Funnel in Cookieless World
We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated
Google 2022 Predictions: International Travel, Bigger Budgets and Loyalty
There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there
Nearly One Quarter Of All U.S. Hotels Occupancy Under 30%
This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago
It’s 2022, but the Same Problems Persist for Hotels
A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy
Hotels Can Do Better than Points Based Loyalty Programs
The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward
Six Ways Benchmarking Can Support Post Pandemic Recovery
No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery