data

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

As Europe prepares itself for a summer of travel, hotels have the perfect opportunity to see positive results at a time when they need it the most

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

Key inbound markets for these cities continue to be buffeted by events and the make-up of clientele has shifted in the wake of the pandemic

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers

Search volume lift globally was partially led by travelers in EMEA region, which saw searches up 25%, second only to North American traveler search volume

Though the resurgence of the Asian travel and tourism sector will vary per market, encouraging signs of a rebound are starting to emerge

Revenue Management needs to evolve, the focus should be on most recent data of traveller behaviour to recalibrate the expected booking curve