data

Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable

The fact there is such strong disparity between short-term and medium to long-term travel indicates there is still little traveller confidence in the future

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there

This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago

A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results