data

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

Taking a deeper look at how industry ADR is being driven, we found 40% of hotels had a weekly ADR that was 20% or more above 2019 comparables

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

Though luxury hotels are typically the first segment to feel the sting of calamity, they, on average, have a sharper recovery compared to other segments

Occupancy for 2022 is projected to come in under the pre-pandemic comparable, while ADR and RevPAR forecasted at $14 and $6 higher than 2019, respectively

Business travel is recovering, although a complete recovery remains a way off. And changes in workplace and workstyle reveal a new business travel landscape

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

As Europe prepares itself for a summer of travel, hotels have the perfect opportunity to see positive results at a time when they need it the most