data

Leisure and Group Segments Driving Hotel Performance

Hotel performance in major North American markets experienced positive growth in rate and occupancy, according to data from the June 2015 TravelClick North American Hospitality Review (NAHR). “As we move […]

Read more

Atlanta RevPAR growth is robust

Metro Atlanta is one of the Southeast United States’ premier metropolitan areas and strongest hotel markets. The market is broken up into seven primary submarkets, containing central and suburban areas: […]

Read more

Look Ahead, Not Back, to Forecast Demand

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]

Read more

Hotel ADR Rise vs Distribution Channels Cost

According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]

Read more

London hotels report marginal occupancy growth in May

Occupancy growth is up marginally as revenue per available room (RevPAR) and room rates slump for London hotels during May, according to new preliminary figures released by STR Global.  Following […]

Read more

Fear of new strategy stymies revenue managers

Revenue managers in Scandinavia are working to overcome their fear of being first. Speaking during a Hospitality Sales and Marketing Association International Europe event Thursday, revenue managers said they understand […]

Read more

Amadeus slots a major piece into its merchandising puzzle

Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]

Read more

Mobile Trends for Revenue Managers

To say that the world has changed in the past ten years is an understatement. A decade ago, mobile phones were still primarily used to make phone calls, a ‘tablet’ […]

Read more

How to avoid “big data paralysis” – A Guide for Hoteliers

We have spent a good deal of time at the Analytic Hospitality Executive advocating for the value of big data for hospitality. Just a few months ago, for example, I […]

Read more

Moneyball: Big Data and Raising Your Hotel Company’s Batting Average

This viewpoint is about money and baseball. Hotel company financial executives are like the general manager of the baseball team in Michael Lewis’ book, Moneyball: The Art of Winning an Unfair […]

Read more