data

While the question might be straightforward, the answer is hardly clear-cut: “Does having a spa allow a hotel or resort to charge a higher ADR (average daily rate)?” In preparing […]

For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]

It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]

“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]

“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]

The 10,000 or so hotel revenue managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well prepared […]

Europe is at the hard end of the revenue management discipline, but the lead on data and education comes from North America. Those who think revenue management is just one […]

Two important announcements at the love-in for hosts put on by Airbnb in the French capital this week – both with implications for the rest of the industry. First of all was the […]

The human tragedy wrought by natural disasters, such as the recent damage done along the Atlantic coast by Hurricane Joaquin, can be tremendous. The death toll within the United States […]

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]