data

Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the OTA’s independent hoteliers must maintain razor-thin margins to stay competitive, but even at […]

NB: This is an article from nSight It’s a constant battle. Trying to win your fair share, or more, of guests coming into your market. The ability to gain or […]

  MOST people think that the more data you have, the more and better insights you get. And that means the more you gather, the more valuable it is, right? […]

When it comes to analyzing the big amounts of Big Data that hotels and brands generate, the hospitality industry uses a variety of tools – which aren’t necessarily well-integrated – […]

NB: This is an article from SnapShot It seems like a common point of discussion nowadays: big data’s growing importance in the hospitality industry. And the opportunities it affords hoteliers […]

NB: This is an article from TrustYou 25hours Hotels represent extraordinary design, innovation, and outstanding service. The current eight hotels in Germany, Austria, and Switzerland are individually adapted to each […]

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]

  The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as […]

  Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]