data

The digital economy has created a new risk and reward model. The online and mobile population is set to double by 2020, millennials have ever increasing buying power and the […]

There is no one-size-fits all. Your hotel’s website serves the primary function of allowing customers to book rooms online with ease, but not all of your customers are so easily […]

The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]

Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]

Hotel industry fundamentals are good, and will continue to improve. But the hotel industry is being punished by the disconnect between the investment community of Wall Street and actual performance […]

NB: This is an article from NetAffinity A limited marketing budget is sometimes a given when you work for a small independent hotel. Low costs that yield high returns are the […]

NB: This is an article by Robert Hernandez, Hotel Revenue Discovery Expert with Origin World Labs One of the themes I often explore in this blog is that Revenue Management is simply […]

NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]

Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of […]

NB: This is an article from ReviewPro Many hotels collect and analyze data but not everyone knows how to use this insight to set goals and objectives for their team. […]