comp set
Why Traditional Compsets Are Holding Your Hotel Back
By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments
The Case for Expanding your Comp Set with New Competitors
The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests
Comp Sets Decoded: The Key to Smarter Hotel Benchmarking
With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like
Competitors: Know Who They Are and How to Price Against Them
By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity
Beat “Comparisonitis” as a Revenue Leader
We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis
The Best Ways to Compete in Your Local Hotel Market
To effectively compete in your local hotel market, it’s essential to understand its dynamics. Understanding target audience preferences is crucial
Beat the Competition: How to Select the Right Comp Set
Regularly reviewing and updating your comp set will ensure your benchmarking remains relevant and you continue to capture a larger market share
Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights
Benchmarking Drives Mediocracy: Rethink How We Measure Success
We explore the dangers of benchmarking, explain why “above benchmark” isn’t enough, and offer actionable strategies to break free
Understanding the Hotel Compset and Why You Must Develop One
Don’t feel you have to copy your competitors but rather use the information on your compset to improve your value proposition
