comp set

To break free from this cycle, you must stop defining your hotel by its star rating, location, or brand flag. Instead, define it by the guest’s intent

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

When built with intention and evaluated through a profitability lens, your compset becomes more than a reference, it is a tool for growth

The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

A customized Comp Set isn’t just a benchmarking tool, it’s a profitability engine. If you’re using outdated comparisons, you’re leaving money on the table

By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity