commercial

person with finger over mouth reflecting 7 taboo topics in commercial strategy

7 Taboo Topics in Commercial Strategy

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

Understanding and Implementing Hotel Commercial Strategy

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

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building blocks reflecting the importance for hotels to create a commercial strategy that will drive revenue

How to Create a Commercial Mindset that Will Drive Revenue

A commercial culture should be instinctual, something that is not only deeply embedded in the company but also entwined in the DNA of every single employee

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lightbulb in the centre of 6 circles with lines pointing towards it reflecting most effective hotel revenue generating ideas in 2024

Commercial Strategy Platform: Linking Revenue, Sales and Marketing

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

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Will AI Finally Drive Innovation In Hotel Commercial Strategy?

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

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New Data Sources To Help Commercial Teams Make Better Decisions

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

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How Post-Pandemic Commercial Teams Can Bridge Silos

The inevitability of business evolution is apparent in the way business silos have transformed from the days before a revenue manager

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