commercial

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

Forecasting, excel modelling, pattern detection, scenario simulation. These were once the differentiators that defined revenue and commercial leadership

To grow revenue and drive long-term profitability, we must stop treating data as a tech problem and start treating it as a commercial discipline

We believe the future of hospitality analytics lies in helping hotel leaders move beyond fragmented insights and toward a unified view of performance

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

A great hotel General Manager is more crucial today than every before. They are the bridge between commercial ambition and operational execution

Replace them with a simple operating system for revenue performance: one strategy, two distinct roles and a guest-first operating model

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director