cogwheel

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Here is the round up of investment, acquisitions, product launches and strategic partnerships during the month of June for our Hotel Technology Expert Partners berner+becker, chatlyn, Cogwheel, mirai, The Hotels […]

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Google heavily incorporates reviews in its local search algorithms, meaning higher ratings significantly boost your hotel visibility and improve ranking

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

Facebook ads are one of the best forms of Awareness advertising through Paid Media. We walk you through how to create and launch a Facebook ad