channels

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

We have identified 8 strategies that you can implement to transform your hotel both in profit and in attitude to revenue, distribution, sales, and marketing

Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”

Hoteliers should explore all distribution options, including how these channels can benefit their hotel, to create a multi-faceted mix meeting market needs

Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well

It appears we are on the cusp of another recession. It’s time to get resilient. Here are tips on what hotels can do to keep the lights on over the upcoming weeks and months

The road, the car, and the fuel are three components necessary for a journey. The same can be said of front desk software, a booking engine, and a channel manager for a guest journey

No two hotels’ distribution mix is the same and they often struggle to retrieve, collect, and synthesize all of their data. This leads to missed opportunities to shift share to more profitable channels.

Hoteliers seeking to optimize their distribution mix must examine the costs, profitability, and performance of each channel, with regard to business goals and customer segments