business

Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different

You can not afford to lose out on the influx of corporate transient travellers into your hotel. You must take specific measures to attract business travellers

The global business travel industry continues its progress towards full recovery to 2019 pre-pandemic spending levels, but recovery has hit some headwinds

With business ranking sustainability among their top priorities the report highlights greater visibility at the point of sale for greener travel options

Whether you’ve created target personas based on bleisure/workation travellers yet or not, it’s a good idea to do so

Before you can attract any guest, you first must know who they are and what they care about. The answer to “Who is the ‘new’ business traveler?” is complex

We are seeing other factors beyond COVID-19 coming into play that could affect speed of recovery for business travel as we head into the second half of 2022

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

Group bookings are a great way of taking advantage of your marketing and distribution costs while maximizing human resources that go into guest acquisition

Meetings shifted into slightly larger categories. This is a sign of recovery as it shows people are getting more comfortable meeting in larger group numbers